Lucky LabsTIAA Financial Services

Lucky Labs

● Led and mentored the design team of a successful interactive game company. ● Responsible for overseeing all aspects of creative work across a wide range of platforms and experiences including  web, mobile, video, social and interactive media. ● Consulted with product team and analyze market trends to define and create innovative user experience solutions  and ad campaigns. ● Developed and maintain the company style guide and brand guidelines according to marketing strategies. ● Collaborated with developers to deliver high quality, optimized designs. ● Created, advised, and oversaw all media including experience design, interface design, character design, graphic design, and animation to ensure quality, engaging entertainment.
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TIAA Financial Services

Developed UX/IA documentation including site outlines, process flows, sketches, scenarios, personas, wireframes, and navigation models for desktop and mobile applications to define functionality and user behavior. Collaborated with cross-functional teams and stakeholders including business owners, product managers, UX visual designers, developers, and end users, to identify user interface needs and present design solutions. Led UX…
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